Androgenous and emotionless runway models being filmed to sell overpriced products is nothing new. Reminds me of some of the fashion and fragrance ads of the 80s and 90s. Yes, the extra sheen of woke on this one stands out, but it's only because we're over it at this point. If someone who can afford a Jaguar really wants one, this ad isn't going to deter them. Much like the very first ads for Infinity that didn't show us any cars, it turns out they didn't need to - we're talking about the brand anyway.
I thought Bud Light was a Master Class in killing your brand. This is Graduate School. Jag was a wonderful car (I loved the E-Type) and it lost its luster. An effort was needed to get it back but this was like taking a sledgehammer to David.
OMG! Stephanie you have really said it all here! Perfectly articulated to a T! So much here to appreciate! my favorite part is your conclusion of dull dead eyed people that are not human, not happy, and also the boxed in part to just give up message, so insightful, wow! :
“the Jaguar ad is everything the ad says it is against. It is derivative, dull, and does not break any new ground. All it does is continue in the cheap and tawdry trend of dead-eyed, unsmiling people wearing slightly outrageous clothes acting in pretentious, inhuman ways.
In short, the ad is a perfect celebration of The Void.
Copy Nothing, indeed.”
And : “Why does the “delete ordinary” shot show an old white guy painting (or painting over) what appears to be the Stars and Stripes American flag? Once again, we have some subconscious messaging here - delete America, perhaps?”
wow! It’s got to be the purpose, all I can say is you win the best review prize ever!!! Thank you!
Androgenous and emotionless runway models being filmed to sell overpriced products is nothing new. Reminds me of some of the fashion and fragrance ads of the 80s and 90s. Yes, the extra sheen of woke on this one stands out, but it's only because we're over it at this point. If someone who can afford a Jaguar really wants one, this ad isn't going to deter them. Much like the very first ads for Infinity that didn't show us any cars, it turns out they didn't need to - we're talking about the brand anyway.
I thought Bud Light was a Master Class in killing your brand. This is Graduate School. Jag was a wonderful car (I loved the E-Type) and it lost its luster. An effort was needed to get it back but this was like taking a sledgehammer to David.
If Jaguar’s target is artsy, gender-fluid urbanite gentry, they nailed it. For the vast majority of the car buyers out there, yeah no.
Memo to the Jaguar CEO: most people actually want to see a car in a car ad.
I hope you don't mind me posting my own Substack here on the Jaguar advert -
'Meerkat woke types looking for the way out of a soft play area isn’t going to cut it.'
https://tomed.substack.com/p/jaguar-cars-are-now-a-clothes-brand
The entire Jaguar ad comes across as an absurdist homage to orange.
Is the subversion being subversively hinted at via subtext is that it's okay to support Donald Trump?
(The only way to discuss absurdist media is absurdly!)
OMG! Stephanie you have really said it all here! Perfectly articulated to a T! So much here to appreciate! my favorite part is your conclusion of dull dead eyed people that are not human, not happy, and also the boxed in part to just give up message, so insightful, wow! :
“the Jaguar ad is everything the ad says it is against. It is derivative, dull, and does not break any new ground. All it does is continue in the cheap and tawdry trend of dead-eyed, unsmiling people wearing slightly outrageous clothes acting in pretentious, inhuman ways.
In short, the ad is a perfect celebration of The Void.
Copy Nothing, indeed.”
And : “Why does the “delete ordinary” shot show an old white guy painting (or painting over) what appears to be the Stars and Stripes American flag? Once again, we have some subconscious messaging here - delete America, perhaps?”
wow! It’s got to be the purpose, all I can say is you win the best review prize ever!!! Thank you!